생성형 AI를 활용한 대구국립박물관 문화상품 디자인 개발 연구

초록

This study proposes a generative AI-based methodology for developing new cultural product designs for the Daegu National Museum, aiming to improve the limitations of uniform style and low practicality in existing products. Using the Double Diamond design model, the research integrates ChatGPT4.0, MidJourney, and LibLib to guide the design process. Representative artifacts with strong cultural symbolism and visual value were selected, and prompts and reference images were created to reflect their aesthetic and symbolic features. The generated images were refined and adapted into cultural product mock-ups, with an emphasis on creativity, practicality, and design efficiency. The study demonstrates that generative AI supports various aspects of the design process—including idea development, visualization, and communication—enhancing workflow and production speed. Furthermore, it shows that generative AI can produce viable cultural product images grounded in regional identity and traditional heritage, offering a valuable tool for differentiated and innovative product development for the Daegu National Museum.

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