The Effect of Peer-OCB on Self-OCB: The Assimilation of OCB Based on Group Attractiveness

초록

Purpose – Several relevant theories and existing studies suggested evidence about the relationship between peer-OCB (organizational citizenship behavior) and self-OCB, but only a few studies have researched this issue. Because of that, this study investigated the relationship between peer and self-OCB based on affective events theory. Design/Methodology/Approach – There are two research points. The one point is dividing OCB into two sub-dimensions and examining all possible relationships between the sub-dimensions of peer-OCB and self-OCB. The other one point is considering group attractiveness as a mediator of this research model. The survey data was collected from 231 respondents working for South Korean listed companies and used in an SEM (structural equation modeling) analysis. Findings – The results showed that peer-OCB has a positive effect on self-OCB when peer-OCB and self-OCB have the same sub-dimensions (according to its target). Group attractiveness had significant mediating effects on all relationships except the relationship of peer-OCB-I and self-OCB-O. In detail, group attractiveness fully mediated the relationship of peer-OCB-O/self-OCB-I and partly mediated the relationship of peer-OCB-I/self-OCB-I and peer-OCB-O/self-OCB-O. Research Implication – This research contributes to OCB research stream with identifying the specific relationships between peer and self OCBs. Although, existing research argued that there is a simple positive relationship between them, b

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