AHP 및 IPA 분석을 활용한 제3자 물류기업 선정을 위한 우선순위와 가중치에 대한 연구

초록

This study proposes the priority of evaluation criteria and selection factors of third-party logistics companies from the perspective of manufacturing and shipper companies constituting the supply chain using AHP. In addition, through IPA analysis, the relative importance and satisfaction of evaluation criteria and selection factors are identified. In order to achieve the purpose of the study, detailed selection criteria for selection of logistics companies were divided into five categories: logistics service, logistics information (IT) system, logistics price (cost), corporate reputation, competency and infrastructure. A total of 20 items were constituted as detailed selection factors constituting these selection criteria. A survey was conducted targeting Korean manufacturing companies, and a total of 86 questionnaires were used for the study. As a result of checking the overall weights and priorities according to the selection criteria for third-party logistics companies and the importance of the selection factors, in the AHP existing model, safety (0.118), image (0.086), accuracy (0.083), service price (0.082), cost reduction (0.068) was found to have a high priority. And in the modified weight model, stability (0.1142), financial stability (0.0861), accuracy (0.0804), service price (0.0791), and cost reduction (0.0664) were found to have high priorities. Therefore, stability and accuracy, service price, and cost reduction were ranked high. As a result of the IPA analysis, safety (7.337), accuracy (7.023), responsiveness (6.291), facilities and equipment (6.058), and financial stability (5.872) were ranked high in importance, and incentives (4.686) and cost reduction (4.674) in satisfaction professionalism (4.628), work experience and history (4.605), and service price (4.593) show high rankings.

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