신뢰 전이 이론에 기반한 경상북도 인구감소지역의 디지털 관광주민증 효과 분석

초록

As governments increasingly adopt digital tourism policy to increased intention to stay and alleviate population decline problem, understanding their impact on intention to stay has become essential. Therefore, this study investigates the effectiveness of the Gyeongsangbuk-do Digital Tourism Resident Card on intention to stay, drawing on trust transfer theory as the conceptual framework. The study targeted domestic tourists who had used the Digital Tourism Resident Card within the past two years in Goryeong-gun, Andong-si, Yeongdeok-gun, Yeongju-si, Cheongdo-gun, and Uiseong-gun. A structured questionnaire was used to obtain a valid sample of 207 respondents. Data were analyzed using descriptive statistics, confirmatory factor analysis, and structural equation modelling. The analysis results demonstrated that perceived value had a significant effect on policy trust, although it did not have a significant effect on local trust. Policy trust had a significant effect on both local trust and local attachment, while local trust also significantly influenced local attachment. Local attachment had a significant effect on intention to stay. This study holds academic significance by extending the application of Trust Transfer Theory to the regional context, and practical value in offering policy insights aimed at increasing intention to stay in areas experiencing population decline.

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