A Study on the Styling Design of Small Off-Road Vehicles Based on FAHP -a case study of baja racing specialized vehicles

초록

The purpose of this study is to explore a scientific research method for designing and evaluating the styling of small off-road vehicles (specifically for Baja racing events) by introducing the Fuzzy Comprehensive Evaluation and Analytic Hierarchy Process (FAHP) theory. The research method is as follows. First, using the design methods of emotional engineering, user requirements are transformed into design features while pioneering in the accurate capture of users' aesthetic sense and preferences. Then, to hierarchically divide the styling design elements of small off-road vehicles, the Analytic Hierarchy Process (AHP) is used to establish a structured design system. This is followed by solving the inherent subjectivity issues of these design elements and determining their weights and consistency through the creation of judgment matrices. Lastly, the robustness of comparative analysis is enhanced by combining the relative weight values with the fuzzy comprehensive evaluation method and creating fuzzy evaluation matrices to further objectively compare various design projects. The content of this study involves researching and evaluating the styling design of small off-road vehicles through the introduction of FAHP theory and selecting the relatively optimal design by evaluating three design projects within the established hierarchical structure. The research results demonstrate not only the reduction of subjectivity and arbitrariness in the design process but also assert the scientific reference value of this method in the field of small off-road vehicle styling development. Additionally, it provides a quantitative reference base for product styling design and improvement in this field, which is of positive significance. This comprehensive approach streamlines the design and evaluation process, facilitates a more systematic and empirical methodology in vehicle styling, and underscores the importance of combining aesthetic considerations with user-focused design, enhancing the overall quality and appeal of small off-road vehicles in a competitive market.

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