노인의 신체활동 부족 관련 YouTube 콘텐츠의 현황 분석과 활용 방안

초록

Purpose This study aims to systematically analyze the current state of YouTube content and explore strategies for its utilization to address the issue of insufficient physical activity among older adults. Methods From 2018 to 2024, YouTube videos related to insufficient physical activity among older adults were collected, including their titles, descriptions, view counts, comments, and likes. After a data refinement process, topic modeling was conducted. Results The first is "Risk Factors Related to Insufficient Physical Activity," the second is "Global Issue of Insufficient Physical Activity Among the Elderly," the third is "Role of Mass Media," the fourth is "Factors Leading to Insufficient Physical Activity," the fifth is "Social Support Systems," the sixth is "Multifaceted Support," and the seventh is "Prevention Strategies." Regarding the changes in topic distribution over time, there were 2 topics in 2018, 3 in 2019, 4 in 2020, 4 in 2021, 6 in 2022, 7 in 2023, and 6 in 2024, demonstrating a varied trend in distribution. Among the attention metrics of various topics, both the "average number of comments" and the "average click-through rate" are lower than ours. In terms of "average likes", the role of mass media has the highest level of attention. Conclusion The findings of this study revealed that YouTube content related to insufficient physical activity among older adults encompasses a wide range of information and is being uploaded continuously. However, overall interest in each topic was found to be relatively low. Based on these results, this study proposes several strategies to support the successful maintenance of physical activity among older adults: planning long-term thematic content series on YouTube, developing high-quality and regularly updated educational video materials, encouraging physical activity participation through subscription and notification features, and promoting user-centered education on effective YouTube utilization.

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