팔로워가 인식하는 교사인플루언서의 전문성, 매력성, 진실성이 팔로워의 교사전문성에 주는 영향 : 팔로워의 정보수용의 매개효과를 중심으로

초록

The purpose of this study is to empirically analyze the direct effect of the characteristics(expertise, attractiveness, and trueworthiness) of teacher influencer on teacher professionalism recognized by follower and the mediating effect by information acceptance of follower. To achieve the purpose, the responses of 1021 followers were used for analyses with the cooperation of four teacher influencers. The results are as follows. First, the expertise, attractiveness, and trueworthiness of teacher influencers had a positive effects on teacher professionalism of followers. Second, the expertise, attractiveness, and trueworthiness of teacher had a mediating positive effects on teacher professionalism of followers through the information acceptance of followers. Discussions and implications based on the results were presented.

키워드