The nudge effect to change the previous users' misbehaviors to stewardship behavior in personal mobility platforms

초록

PurposeThis research aims to examine some nudges for creating psychological ownership in order to reduce misbehaviors, consequently encouraging subsequent users to demonstrate stewardship behaviors.Design/methodology/approachThis research examined the sentiment of tweets (Study 1) to explore user experience and conducted two experiments (Studies 2 and 3) to test the hypotheses.FindingsThe misbehavior of the previous user in relation to the subsequent user's stewardship behavior was moderated by nudges based on self-investment and local identity. Perceived responsibility mediated the relationship between misbehavior and stewardship behavior as a result of nudges.Originality/valueThe findings of this study provide a framework for the transition from misbehavior to stewardship behavior in PMVs.

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