정책수단이 정책 수용성에 미치는 영향: 컨조인트 실험설문을 활용한 1회용품 사용 줄이기 정책 연구

초록

This study investigates the effects of different policy instruments on public acceptance of policies aimed at reducing the use of single-use disposable items. Specifically, it explores a mix of regulatory measures, monetary incentives, and information provision used by governments to decrease the use of single-use cups in cafés. Using conjoint analysis, the study examines how various policy instruments influence public acceptance. A conjoint experiment was conducted in which participants were presented with a pair of policy alternatives (profiles) and asked to choose their preferred option. Data was collected from 213 participants through the "People's Thought Box" website between September 14 and 25, 2023. The analysis revealed that regulatory fines on cafés, monetary incentives for consumers, and information provision significantly increased policy acceptance. Voluntary donations by cafés and fines imposed on consumers, however, did not show significant effects. The findings suggest that effective policy instruments should be developed based on rigorous scientific data generated from experimental research designs. This approach ensures that policy goals are achieved by encouraging voluntary participation from target groups, influencing behavioral changes, and ultimately meeting policy objectives.

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