가족관광 동기가 삶의 질에 미치는 영향: 자녀를 동반한 가족관광 중심으로

초록

This study aims to derive factors for family travel motivation and investigate the relationships among family travel motivation, memorable travel experience, travel satisfaction, behavioral intentions, and quality of life. In order to test the hypotheses, the data were collected from parents who had led family travel of more than one night with their children, and 188 surveys were used in the final analysis. As a result, first, it was confirmed that among the six factors of family travel motivation, only family bond travel had a significantly positive effect on memorable travel experience. Second, it was confirmed that memorable travel experience had a significantly positive effect on travel satisfaction. Third, it was confirmed that travel satisfaction had significant effects on behavioral intention and quality of life. Based on these results, implications and future research directions were presented.

키워드