소비습관 형성을 위한 앱 서비스 제안 – 청소년을 중심으로 –

초록

As online platform usage increases, adolescents increasingly face various consumer challenges. This study proposes an app service designed to foster positive consumer habits among adolescents. The research method first involved identifying consumer competence and adolescent consumer education needs. Additionally, we identified habit formation theories and reviewed current app services. Second, we conducted literature reviews and in-depth interviews to explore the current state of consumer education and its requirements, which informed the proposed service concept. Third, we designed a Low-Fidelity Prototype and refined it based on feedback from ten users' experiences, integrating their needs into the wireframes. Fourth, after designing a High-Fidelity Prototype, we conducted a System Usability Scale(SUS) survey and in-depth interviews with fifteen participants to analyze and refine the prototype, leading to the final prototype proposal. The results indicate that adolescents are not significantly aware of the need for improved consumer competence. Consequently, the study highlights the requirement for experience-based learning and motivational elements. This research proposes an app service equipped with habit formation features designed to enhance consumer habits. It is anticipated that this research will provide foundational data for concrete improvements and supplements in adolescent consumer education.

키워드