A systematic literature review on electronic commerce adoption in small enterprises: A bibliometrics with co-citation and keyword network analysis

초록

PurposeThe purposes of the study are to explore the overall theories used in e-commerce adoption research for small enterprises, to demonstrate the research topics and the growth of the research topics in e-commerce adoption for small businesses over twenty years by co-word analysis and to suggest future directions on e-commerce adoption research in small enterprises. Design/methodology/approachThis study used bibliometrics approach to systematically review electronic commerce adoption in small enterprises. More specifically, the study used co-citation to reveal the structure and theoretical foundations and keyword network analysis to understand the changes of research themes in small business e-commerce adoption research from 1999 to 2023. FindingsAccording to the bibliometrics analysis result, this study revealed the nine research topics in small enterprise e-commerce adoption. In addition, this study can be applied to start e-commerce adoption research on small enterprises with a theoretical framework.

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