MZ세대들의 스크린스포츠 참여경험과 성향에 관한 연구

초록

This study aims to explore the participation experiences of the MZ generation in screen sports and understand their preferences. A case study was conducted for this purpose. The participants were 11 members and organizers from screen golf, screen tennis, and screen baseball clubs, who belonged to the MZ generation and had participated for more than six months. Data were collected through in-depth interviews and related materials. Text analysis of the collected data revealed the following results. First, the MZ generation experiences hyper- reality through screen sports by enjoying the sense of realism provided by advanced technology that creates environments similar to actual sports. Screen sports venues also serve as multi-functional spaces, offering diverse recreational elements such as cafes, food services, and events, which add new dimensions of enjoyment to sports participation. Second, the characteristics of the MZ generation in screen sports show a tendency to form exercise networks centered on digital platforms. They create homogeneous groups with people of similar age and interests, leading to an exclusive structure and fostering a sense of closure. Additionally, for the MZ generation, screen sports serve as a medium for self-promotion and expression through photo certifications, functioning as “Instagrammable” content.

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