협력자로서의 AI: 생성형 AI와의 협업이 사용자의 주관적 노력과책임 지각에 미치는 영향

초록

Purpose This study aims to examine whether individuals experience social loafing when collaborating with generative AI, and to investigate how users attribute the outcomes of tasks performed in collaboration with generative AI. Design/methodology/approach An experimental study was conducted with 105 undergraduate students who individually completed information search and brainstorming tasks using either a generative AI or a search engine. A 2 (technology: generative AI vs. search engine) × 2 (outcome: success vs. failure) between-subjects design was employed. After participants performed the tasks, the results were manipulated to be either successful or failure. Findings The findings demonstrate that generative AI engenders a greater perception of humanness and social presence when compared to traditional search engines. This confirms an indirect effect pathway: technology → perceived humanness → social presence → perceived instrumentality → subjective effort. Moreover, generative AI led participants to relate failure outcomes less to their own effort, thus increasing the likelihood of assigning more responsibility to the technology. Although reduced subjective effort was associated with lower recall of task content, participants using generative AI in the idea-generation task produced marginally more output compared to those using a search engine.

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