에너지협동조합형 태양광 발전 투자 결정 요인 분석 - 대구지역을 중심으로 -

초록

Energy cooperatives enhance community acceptance of carbon neutrality policies. This study explores the factors that influence solar energy investment decisions among energy cooperative members. This study provides a theoretical basis for developing strategic campaigns to recruit participants for cooperative-based solar energy citizen funds. Survey data from 99 cooperative members and 101 non-members were analyzed. First, at test is conducted to examine differences in investment motivations between cooperative members and non-members. Second, correlation and multiple regression analyses are conducted to understand the interactions between economic and normative motivations. Third, regression analyses are conducted to investigate the impact of monthly income and motivational factors on investment amounts. The analysis reveals that only normative motivation depends significantly on cooperative membership. Motivational factors neither interact with each other nor affect investment amounts; however, monthly income significantly influences investment amounts. These findings suggest the need to develop campaign strategies that account for cooperative membership status and income levels as well as consider motivations separately in campaign design. Future research should incorporate broader motivational and external variables to conduct a more comprehensive analysis.

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