매체와 감각의 재편 2: 구술과 필사 매체를 중심으로

초록

That ‘Media is an extension of man’ serves foundation of media philosophy. The form of a medium, rather than its content, drives the extension of human capabilities. The emergence of a new medium causes a crack in the previous sensory systems, reshaping our perceptions, worldviews, and lived experiences. Television, an electric medium, exemplifies this phenomenon by reviving the values of hearing and orality that print culture had marginalized, while simultaneously introducing a global perspective. This paper traces the reshaping of the senses during the transition from oral to script media and the resulting shifts in worldview and social structures. To achieve this goal, we will use Walter J. Ong’s Orality and Literacyas a guide. First, I will examine the theories of Walter Benjamin and Marshall McLuhan, who studied the reconfiguration of media and sensory perception through film and electricity. Second, I will analyze the characteristics of oral culture’s sensory system, focusing on Ong’s concept of orality. Third, I will discuss the reconfiguration of sensory perception brought about by the emergence of the alphabet and written culture, primarily emphasizing manuscript culture. Fourth, I will explore the core arguments of Ong regarding the electric age and secondary orality. Lastly, I will provide a critical assessment of Ong’s media theory.

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