MZ세대들의 문화성향에 관한 연구: F45 운동 사례를 중심으로

초록

As interest in health and well-being continues to rise, the MZ generation (Millennials and Gen Z) increasingly seeks high-efficiency, personalized fitness programs. F45, a global functional training model, has gained popularity for aligning with their fast-paced, goal-oriented lifestyles.This study examines the cultural tendencies of the MZ generation through their engagement with F45. A case study was conducted at an F45 center in City S, involving ten participants in their 20s and 30s. Data were collected through non-participant observation and in-depth interviews. The results show that MZ participants favor time- and cost-efficient workouts, value community through group training, and actively use social media to share progress and express identity. Moreover, F45 served as a tool for self-development, offering motivation and a sense of achievement. These findings suggest that fitness for the MZ generation is not merely physical activity, but a meaningful cultural practice that supports identity formation and social interaction.

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